Our Mission:


ATHLETES INSIGHT is the ultimate one-stop destination to help aspiring individuals improve their performance.

Whether you are a weekend warrior or Olympic athlete, you’ll find running tips, athletic gear, product reviews, mental strategies, support, new recipes, and ways to train smarter.

We strongly believe in knowledge sharing to help improve athletic performance and do our best to keep most of Athletes Insight’s resources free and accessible to all.

ATHLETES INSIGHT provides a no B.S approach to help you become your best self: It’s you vs. you, and it’s time to level up.

A community-driven initiative committed to helping the athlete in YOU.

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Our Approach- Supporting Your Journey.


Within Athletes Insight’s world you will find a very active community of supportive individuals celebrating the athlete journey together. We are a tight-knit, passionate group and have an accountability group called The Uplift Community, which you can find here.

Over time, Athletes Insight’s diverse portfolio has developed into a respected, authority resource for information around training, nutrition, lifestyle, and tested product recommendations. Everything we do falls under the common goal of helping athletes.

Fast Facts:


Athletes Insight was originally founded by an international gold medallist and long-distance athlete.

Successfully funded through Kickstarter, Athletes Insight’s flagship performance sunglasses range are now worn by elite athletes all over the world, and are highly-acclaimed for their exceptional performance capabilities whilst retaining accessibility for consumers of all levels of activity. They have been a true success story, worn by professional athletes globally for running, cycling, obstacle racing, and winter sports, and much more. Our products have been featured in an ever-expanding variety of internationally recognized publications.

Meet The Team:


A rapidly-developing dynamic start-up driven by a thriving community of passionate individuals.

Rich Stead Basic Training Log

Rich Stead is the CEO of Athletes Insight, as well as the Editor-in-Chief of the Athletes Insight Magazine.

Rich works as an applied sport scientist, with experience training athletes from the NBA, to international ice-skating, and everyone in between. He has a Master’s and Bachelor’s degree in Kinesiology from the prestigious Loughborough University in the U.K., is a CSCS Certified Strength and Conditioning Specialist, Sports Nutritionist, and of course, certified trainer. Rich writes for several popular sites including the Huffington Post.

Stead is also an ex-international athlete himself, competing around the world for Great Britain in the Winter Olympic sport of Bobsled in both the two- and four-man events, collecting an array of medals along the way after transferring from the British Skeleton talent program.

The main driver for Rich is to enjoy sharing his knowledge and experience across several sport science disciplines, helping aspiring individuals achieve their potential. He provides support for athletes of all abilities and is a strong believer in celebrating the roller-coaster ride of an athlete’s journey.

Rich trains athletes, mentors, enjoys burritos, and has a passion for creative design.